The Gen Z Insights blog published an article, “Three Questions Brands Should Ask Before Speaking Out on Social Issues.” We’ve all seen businesses get this wrong. Consider Pepsi’s Kendall Jenner ad.
Read MoreIt’s a well known fact that Generation Z is highly adept at using technology, at times engaging online differently and with higher frequency than their Millennial predecessors. That trend is likely to continue and will have ramifications for how your church connects with emerging generations. How does your church presently use technology to connect with Generation Z?
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