Often referred to as “Digital Natives,” Generation Z is defined by never knowing an existence apart from the Internet and mobile technology. Their online world seamlessly transitions into their IRL (“In Real Life”) communities. They are never far from their smartphones or logged out of their social media networks for long.
Read More
As digital natives, members of Generation Z are more comfortable online, particularly on social media, than they are in most other spaces.
Read More
Across generations, more and more people are turning to social media for their daily news. While twenty years ago, most would have turned on their television to access breaking news, now many people turn to their smartphones and scan news apps or their preferred social media platforms for the latest headlines.
Read More
Do you have a TikTok account? If you have a teenager living in your home or young adults attending your church, they are likely familiar with this video-based social media platform. Most marketing experts agree that TikTok is “the next big thing,” and it’s where Generation Z lives online.
Read More
Does scrolling through your Instagram lead to overspending?
Paul Davidson of USA Today reports:
Thirty-five percent of Americans admit they feel pressured to spend more than they can afford after seeing images of their friends’ lives on sites like Facebook and Instagram, according to Schwab’s 2019 modern wealth survey. The FOMO effect is most dramatic for young adults. About half of millennials and 44% of Generation Z (those born approximately between 1995 to 2015) acknowledge their spending habits are at least partly shaped by social media.
Read More
Does your church have a social media strategy?
I hope so. While it isn’t necessary to be on Facebook, Twitter, Instagram, Snapchat, or other platforms all the time, it is important to be familiar with the tools your congregation uses most and to discover ways that you can use those tools to communicate effectively with your people.
Read More
“Millennial” is often code for “young person,” but as years pass and Millennials age, a younger cohort has been identified: Generation Z. They share common traits with Millennials. But there are distinctions. What are they?
Read More
The members of Generation Z are digital natives. They’ve grow up with the internet, and the smartphone has been ubiquitous. They understand social media better than you do. They know what people are interested in seeing and sharing. They know what makes a tweet go viral. So why aren’t you asking them to help you?
Read More
Taylor Lorenz at The Daily Beast recently dedicated an entire column to phone boredom, focusing specifically on today’s teens, also known as Generation Z. What is phone boredom? Lorenz explains: “Phone boredom hits when you’ve cycled through everything there is to do on your device and you’re left feeling stranded.”
Read More