Though “Millennial” continues to be the catch-all term for “young people,” a new generational cohort has emerged: Generation Z. The differences between Millennials and Gen Z run deeper than their age brackets.Read More
Every Tuesday night I have the privilege of meeting with a small group of college students for Bible study. All three of the young men in the group are upperclassmen. They are wrapping up their studies, preparing their resumes, and thinking carefully about their next step in life.Read More
Does your church have a social media strategy?
I hope so. While it isn’t necessary to be on Facebook, Twitter, Instagram, Snapchat, or other platforms all the time, it is important to be familiar with the tools your congregation uses most and to discover ways that you can use those tools to communicate effectively with your people.Read More
The New York Times asked Generation Z for a more accurate view of their generational cohort. They didn’t ask for essay or quotes. They asked Gen Z to show, not tell. They did so with pictures.Read More
The Thanksgiving holiday has once again passed us by, and I hope that you enjoyed time with friends and loved ones over a lovely, delectable feast.Read More
The Catholic Church is serious about connecting with Generation Z. How serious? They’ve launched an app that has been likened to Pokémon Go.Read More
When it comes to the coolest apps it is easy to fall behind. Social media behemoths like Facebook, Twitter, Instagram, and Snapchat continue to be a force. But as more and more people migrate to these platforms—including advertisers—habits change. Young people look for the next best cool thing, or the application with less digital clutter, and move on.Read More